We hear your needs
SMEs and startups-ups have challenges that are distinct from large, stable firms and aren’t well served by the traditional consulting outfits. The data environments are very different, data teams and skills are different and growth trajectories can be wildly different. We hear things like this from our clients
“We thought we’d commercialise activity data [from our platform] but we didn’t have sufficient quality in our data definition and capture”
-- CEO, B2B Fintech
“We’ve got millions of rows of web and app event data, but we can’t connect these to each other or our internal databases to know how our offers interact”
-- Chief of Staff, Healthcare platform
“We thought we could export our data from [Vendor A] but we didn’t realise raw data exports required being on a >USD100k subscription plan”
-- Head of Marketing, Online marketplace
“Our data team is highly academic, over-stretched and isn’t delivering insight to business users or allowing us to derive it ourselves”
-- CFO, B2C Fintech
Our direct experience and specialisation helps us to solve these challenges. We:
- Identify what data matter and deliver value to the bottom line
- Capture high quality and contextual information that is linked to these drivers of business success
- Set up a foundation of self-owned, centralised data that scales with business growth, leveraging SaaS tools from the Modern Data Stack where they deliver value
- Manage implementation end-to-end, enabling team members with the access and capability they need
Our values
We’re a group of committed and passionate individuals who each bring depth or breadth of experience from a variety of backgrounds. We combine and leverage this to provide advice and implementation assistance that our clients simply aren’t able to access internally, and aim to deliver 10x returns for any spend.
We have five cultural values that drive who we are and how we work
Focus
- We’re meticulous about the foundations, knowing that we’re setting up capability that clients will use for years afterwards.
- We’re cognisant of the fact that early return on investment is important, so we identify the critical data driving value for the client and avoid the noise.
Growth
- Our whole reason for existence is to deliver value for clients, growing their bottom lines through increased revenue or decreased costs. The best way we can do this is to iterate quickly, learning from our mistakes and growing along with our clients.
- We can’t do this if we don’t grow ourselves, both personally and professionally. We encourage reading widely, building industry knowledge and experience, so that we can bring both deeper and broader perspectives to a problem we face.
Humanity
- At the centre of any data or business process lies a human, and we recognise this in how we interact. We’re technical but approachable, collegiate but self-starting, humble but driven.
- These qualities help us develop real relationships with clients and each other as we balance remote work with on-site engagements.
Trust
- We work with sensitive data every day and risk permeates our business. Clients provide us with deep access to their infrastructure and data in our day-to-day work. It is critical that we treat their data with due care, that they trust us to do so, and our interactions support this.
- Trust is critical with each other as well. Our teams are small and highly autonomous, working 1-1 with client team members to deliver projects. In this environment we must trust each other to deliver.
Grit
- Grit is vital for entrepreneurs who are building the SMEs and startups we serve. It is critical for them to survive the ups and downs and to become sustainable over the long term. We live these journeys alongside our clients, solving challenges that help make their lives incrementally better.
- We’re passionate about the problems we work on, clear about how they will drive success for our clients, and persistent in our delivery against them.
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